Client: Synergy is a web app that helps people succeed together by leveraging AI to provide guidance, motivation, and accountability for people to reach their common goals.

Source of discomfort: The start-up brand needed a completely custom brand design solution to position itself effectively in a rapidly expanding market.

Therapeutic remedy: After completing an in-depth Brand Discovery, Strategy development, Brand and Logo Design, UX Prototyping (MVP), and creating a comprehensive Brand Book, the brand was fully prepared for launch.