Client: Synergy is a web app that helps people succeed together by leveraging AI to provide guidance, motivation, and accountability for people to reach their common goals.

Source of discomfort: The start-up brand needed a completely custom brand design solution to position itself effectively in a rapidly expanding market.

Therapeutic remedy: After completing an in-depth Brand Discovery, Strategy development, Brand and Logo Design, UX Prototyping (MVP), and creating a comprehensive Brand Book, the brand was fully prepared for launch.

Two books with purple covers and "synergy" branding, one labeled "2024" and the other "brand book."
Open book with black page showing the number 01 in purple and design sketch on the opposite page.
Close-up of a smartphone displaying app icons including Synergy, Calendar, Photos, Maps, and Clock on a purple background.
Fireworks in the night sky with a person in a white shirt in the foreground, viewed from the back, in an Instagram post format.
Silhouettes of two people celebrating with sparklers against a sunset mountain backdrop, overlaid with the word 'synergy' and a logo.
Synergy logo with geometric design
Logo variations for "synergy" with abstract X design and diverse backgrounds.
Large-format printer printing a color chart with various gradient squares.
Open booklet with purple and mint green pages displaying typography samples.
"Space Grotesk" font style sample showcasing uppercase, lowercase letters, and numbers in cyan on blue and cyan backgrounds.
Open Sans font sample with alphabet and numerals.
Folded poster featuring abstract geometric shapes in blue and turquoise on a white background.
Open magazine on a white surface displaying a page with the text "Discover Potential Within" in bold font and another page with geometric shapes and the word "synergy" at the bottom.
Modern exhibition setup with a large purple backlit panel featuring abstract shapes, 'Hello!' text, and placeholder text. The foreground has a white reception desk labeled 'synergy' and a QR code, set in a spacious, well-lit interior.
Synergy branding materials including flyers, business cards, clipboard, notebook, mug, and tote bag displayed on a light surface.
Open book displaying a UX Kit design document with color palettes, typography, and app interface elements. The cover reads 'Synergy UX Kit.'
Open book with text on clear communication and phone mockup visible, featuring phrases like "Hello Andy & Mia!" and company branding "Synergy."
Smartphone displaying two-factor authentication code entry screen from 'Synergy' app, featuring instructions to input a received code.
Three smartphones displaying a mobile app interface with motivational content and interactive features, set against a minimalist background.
Laptop displaying a website with text "Let's get you and yours set up for success!" and icons for "Receive a text," "Learn a new skill," and "Perform an exercise."
Close-up of a smartphone screen displaying app icons including a phone, web browser, messages, and an app with a notification badge.