Amid the new AI arms race we are currently witnessing, one thing much less hyped is the heralding of a new era of ‘synthetic advertising’, which has been born due to the rise of artificial intelligence, machine learning and algorithms.

For all the hype and benefits of algorithms saving lives and making things more accessible and convenient, algorithms also have a dark side that we often overlook.

Consumers will react quickly if they perceive a brand is exploiting a social or environmental issue for their own good.

Diversity of opinion and knowledge gives you a solid sounding board to tackle and address problems.

Our 21st century selves could do well to remember and respect our past.

Our belief is that there is now a greater need than ever to deliver a fresh depth of thinking and ideas at pace.