Strategic design that moves brands forward.

The value of an outside perspective

We believe there is now a greater need than ever to deliver a fresh depth of thinking at pace. This is where an outside perspective becomes invaluable, providing an unbiased opinion that helps solve problems and develop real-world solutions.

Working with us means uncovering fresh perspectives and innovative solutions that go beyond communication, exploring every path from product and pricing to positioning and platforms.

Experience at a glance

Where comfort began

Discovery

Feeling lost with your brand? It might be time to venture further into brand discovery to find your direction.

Brand Discovery is the process of uncovering your brand's identity, values, purpose, and direction to create a clear and compelling foundation for its future.
Without these valuable insights, discoveries and knowledge, it is difficult for your brand to know exactly where it is today, why it is there and where it may want to go in the future.
Summary of observations and insights from interviews with employees, stakeholders, and customers, covering topics like motivation, values, culture, business performance, challenges, success factors, capabilities, and competitors.
Key insights are examined through five lenses: category, competitors, company, consumers, and culture.
Identify the core issue and its causes, along with initial hypotheses for potential solutions.

Strategy

Struggling to figure out your brand's priorities and options? You might need more strategic thinking to help you focus.

Choosing not what to do is as important as understanding and knowing what to do. These strategic choices stem from:
∙ segmentation - identifying the consumer;
∙ targeting - identifying the most relevant target groups;
∙ proposition & positioning - delivering a compelling product/service proposition wrapped in an overall brand positioning.
Having a clear set of choices that define what your company is going to do and not do gives direction and focus. Less choices means greater focus and clearer objectives.
Ambition & Focus – Defining your brand’s strategic direction by identifying where it will compete, how it will stand out, and what capabilities will drive success, ensuring alignment between business goals, brand communications, and design.
Triangle of Truths – Distilling key cultural, category, and brand insights to uncover the deeper reason your brand exists. This foundation informs messaging, visual identity, and positioning to create a brand that is both relevant and ownable.
Positioning & Expression – Clarifying your audience, their needs, and the competitive landscape. Crafting a distinct voice, visual identity, and storytelling framework that ensures consistency across all brand touch points, from design to messaging.
Brand Manifesto – Bringing your brand’s purpose and positioning to life in a compelling, inspirational narrative that unites teams, guides creative expression, and shapes how the world experiences your brand.

Design

Having trouble bringing different tactics together? It might be time to focus on brand design to strengthen and unify your brand.

Design lies at the heart of your brand image, experience, and communications. It reflects your brand’s character, point of view, aesthetic, and place in the economic landscape.
Branding clarity helps a business define and deliver on what it means and promises to its customers. Being distinctive and compelling ensures your brand shows up and connects more consistently, leading to greater comfort and confidence by building trust and credibility.
Brand Design covers everything from your name, logo, colors, typography, and slogan, to UI/UX/website design, content ideas, advertising, and messaging. It can also include product, pricing, positioning, and more—not just promotion.
A brand book ensures clarity and consistency by outlining your brand’s principles, visual and verbal identity, communication guidelines, and best practices.
The funnel plan helps map out how your brand and performance interact at different stages—building awareness, nudging decisions, and creating connections—by understanding your target audience, their motivations, barriers, and the most effective communication channels.
Deliverables are customized to your needs.