Client: The AIQ (Athletic Intelligence Quotient) - the leader in sports intelligence testing since 1998 (NFL, NBA, MLB, NHL, NCAA, UEFA, and Olympic athletes).
Source of discomfort: Younger brands with a fresh perspective on sports intelligence were gaining traction.
Therapeutic remedy: A look into the company’s strategic positioning led to a full brand refresh.
-
“The little red sofa is an essential service to any company trying to craft its relationships with its customers.
The little red sofa helped us formulate a vision, craft a message, and identify a blueprint to move forward.
The little red sofa provided AIQ with much-needed comfort. They accelerated our growth exponentially and the ROI was a 10x multiplier. To say “I am a huge fan” is an understatement. The little red sofa was a North Star when we were sailing in shark-infested waters. I would highly recommend the little red sofa.”
— Scott Goldman, Ph.D. - Owner & Performance Psychologist, AIQ
