Jeep X Games
Agency: Huge
Problem: How to launch a Jeep and host X Games during a pandemic with only blueprints?
Solution: A low poly 3D AR Jeep 4xe Hybrid in an immersive gamified virtual world.
Result:
+35% audience interaction time
500K+ unique engagements
70% saw Jeep as the top adventure brand
The Return of an Icon
Agency: Huge
Approach:
Honor the Jeep Grand Wagoneer’s heritage while redefining modern luxury through bold content and immersive campaigns.
Result:
The product experiences contributed to a 30% increase in pre-launch buzz, while the content partnerships amplified brand reach by 40%.
Different World
Creative Direction & Photography for Adrian T. Bell’s Album - Different World
From a technical standpoint, I approached this shoot with a very modest set up. I wanted to focus on technique with no post production to bring the mood to life as organically as possible. The shots were taken in a tunnel under Vyšehrad Cathedral in Prague, Czech Republic. I used it as an impromptu studio while testing shots in a light rain. Ambient natural lighting helped capture some frontal details, while long exposures were used to capture the rain drops falling in mid-air.
Recognition
AIGA - Professional Association for Design Feature - Photography
Agave Magazine (cover) Vol.2, Issue 3
The Sun (Published for photography) The Sun Magazine Issue 472
Vamp Magazine: Artist/Photography Feature
Behance: Featured for Excellence in Photography
Cleaning as an art
Agency: Lowe Prague
Problem: Graffiti threatened Prague’s historic sites and tourism.
Solution: A campaign redefining what’s considered art.
Result:
Major European PR coverage
Stricter graffiti regulations at key sites
Lennon Wall transformed into a curated gallery
Rogue cleaners emerged, restoring historic landmarks.
Moving forward
Agency: JWT Malta
Approach
HSBC Bank Malta hadn't made a local brand film in over a decade, while competitors attracted thriving businesses. We pitched a simple, relatable script with an elegant visual style, speaking directly to Maltese business owners. Keeping production small and local, we stayed true to the film's message of connection.
Result
The campaign boosted sales and customer engagement by 25%.
This endeavor aimed to infuse over 300 million Euros into the local economy, specifically supporting small and medium-sized enterprises (SMEs). My pride in this project stems from various facets. Firstly, it played a pivotal role in effecting tangible social and economic change, marking a significant milestone in my professional journey.
Bring a little light
Agency: Ogilvy
Brief:
Create an emotionally compelling film to raise awareness for Leontinka, a Prague-based charity for blind children.
Result
60% completion rate, 9% engagement, 85% positive sentiment. Raised CZK 525,000.
Recruitment Campaign for the Czech Women’s Rugby League.
Agency: KONEKTOR
We launched the campaign on targeted social media, as well as collectible team NFT’s. The campaign was not only effective in reaching its target, it was also awarded at the Art Directors Club.
